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Want to run a Carrotmob?

If you are inspired to run a Carrotmob – we say join the efforts of Carrotmob Melbourne and do it! Have a chat to your local pub, milkbar or café and see if they’re interested. Get in contact with us and we’ll pass on our learnings and mentor you through the process. Join the world-wide Carrotmob movement that started in San Francisco and has seen 250 Carrotmob campaigns across 20 countries.

Think of Carrotmob as the positive protest of the future that actually creates change. You spend your money on stuff you would’ve bought anyway – a coffee, some groceries; and in return a business pledges to do ‘something good’. Often it’s an environmental improvement, it could be donating leftover food to the homeless, whatever good the business can commit to.

The original Carrotmob Melbourne team has moved on to other things – including environmental consultancy, a move to Canberra and drumming trips to Africa and Sri Lanka. But if you are interested in running your own, get in touch.


4 years on – how you helped make a greener Melbourne

Business 1: Albion Budget Supermarket

It’s been nearly 4 years since the mobbing of the Albion Budget Supermarket. We recently dropped by to say hi to owners Medhat and Sana Ghaly.

Medhat and Sana immigrated from Egypt 34 years ago. Medhat started his life in Australia teaching French to children in Horsham and moved to Melbourne to complete a Masters at Melbourne Uni.

Nearing retirement, Medhat and Sana decided to purchase a modest grocery store on the corner of Moreland Road and Albion Street in Brunswick West. After 11 years, Medhat and Sana have become well known to the locals. While we were there nearly every person who entered the store was greeted on a first name basis with a friendly hello and some cheeky humour from Medhat!


Medhat with one of his energy efficient lights.

The mob

Their Carrotmob commitment was to improve their energy efficiency. There were 100 shoppers at the Carrotmob event in 2010 helping to raise $700. Medhat and Sana decided to double their commitment so they could update all 39 of their shop’s light globes.

The outcome

The lights are still shining brightly, which means savings of approximately 2.48 tonnes of Co2 annually over the last four years. This equates to approximately four cars off the road over that time.

Medhat and Sana have also got into the spirit of Carrotmob at home, recently installing solar panels for their home which completely provide for their home energy usage!

Business 2: Café Lua

Over the three and a half years since Cafe Lua was mobbed Angus Giles, his family and friendly crew have managed to create a local gem in Carlton. They provide a cosy atmosphere, creative menu and good coffee. They are now looking to sell and move onto something different, but have ensured they are leaving behind a well-run and environmentally friendly café.

The mob

In June 2012 more than 600 people voted for Café Lua to be mobbed. Already environmentally conscious and taking action to reduce the store’s impact Angus set his sights high with Carrotmob – could we raise enough for solar panels?

The outcome

The cafe decided on a Carrotmob week of green coffees where it committed 50 cents of every coffee sold to the cause. $1176 was raised, which unfortunately was not enough for solar panels. Instead the money was put towards replacing the ancient, energy sucking air-conditioning unit!


Angus and the new energy efficient air conditioner

The café also installed more louvre windows to allow heat generated from the coffee machine to escape at night. “We’re saving about 50% on air-conditioning”, says Cafe Lua owner, Angus Giles, “and that means a benefit for the environment. It wouldn’t have happened without the support from Carrotmob and the City of Melbourne.”

Next mob to descend on Carlton, don’t miss your chance to vote

Save the date of June 30, a diverse Carrotmob is due to hit the streets of Carlton.

This time around Carrotmob Melbourne has paired with the City of Melbourne’s Eco Carlton program.

The City of Melbourne is already working with five businesses to find out what positive environmental changes they can make to their business.

Businesses being assessed include:

In the coming months we’ll be showcasing each business and their commitment to change.  Make sure you’re following our blog, Twitter or Facebook page so you can vote on who wins the mob.