Carrotmob is a method of activism that uses consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world.
It’s the opposite of a boycott and is an easy way to take ethical consumerism to the next level.
So far Carrotmob Melbourne has done the following:
- Hawthorn Local Food Market doubled the small milkbar’s average Saturday sales in just three hours. All of the $1700 profits went straight into environmentally friendly improvements to the business.
- Despite some dismal weather, Albion Budget Supermarket in West Brunswick committed $700 to green improvements to their business. They have since chipped in half the money to update all of their light globes, which has been the equivalent of four cars off the road
- The mob at Crepes a la Carte raised enough money to develop half of the prototype needed to create Australia’s first biodegrable crepe cone.
- Cafe Lua raised $1176 and got a new energy efficient air conditioner
Carrotmob is run by volunteers but is part of a global effort. To find out more go to: http://carrotmob.org/