Everyone has a friend who has to have the latest gadget or bag before everyone else. You may even be the person who loves to boast about how much of a bargain your latest pair of shoes or cup of coffee was. Everyone is motivated to shop for different reasons.
But the backlash against the latest or the cheapest is growing. The latest is Cashmobs where a mob of consumers purchase full-price goods to support a business in need. It’s in direct response to Groupon where often the consumer deal comes at the expense of the small business.
Carrotmob is all about making consumption about more than just buying stuff. So this week we’re asking our mobsters, what would motivate you to change your shopping habits?