Hot trends 2012 : Eco lazy

Savvy environmentalists have never had it easier. From washing less to shopping local (or not shopping at all), there are more opportunities than ever for consumers to display their green credentials while barely lifting a finger.

Check out some manifestations of the eco-lazy phenomenon:

The great unwashed

Melbourne Uni researcher Tulia Jack ran an experiment with a group of everyday people last year to prove we don’t need to wash our clothes as often as we do. The control group of 30 commited to not washing their jeans for three months.  Results have just been released showing half wanted to continue wearing and not washing the jeans, while nobody suffered any negative social impacts.

A recently produced calculator tells you whether you’re environmentally under or overweight when it comes to your clothing. It not only factors in purchases but also how often you wash and iron them.


Why go to the effort of scouring packed shopping malls for a new outfit when you can hang out at home? Buy nothing new October manages to make doing nothing an exercise in consciousness.


Small Business Saturday was held in the US last August to boost the local economy and create jobs. Nearly 3 million people liked the Facebook page and 10,000 people committed to shopping small in 2012.

In a global economy where the exploitation of third-world labor is becoming the norm rather than the exception, the stories behind the shop are becoming more important than ever. Businesses like The Social Studio in Collingwood are gathering customers by training young refugees in fashion design and using eco-friendly materials.

Squatting Supermarkets in Italy created an art installation/activism where iphone apps displayed the eco-credentials of each product as well as sounds, images and voices creating a relationship with the producers. There are also plenty of apps you can download to make sure your purchases have a positive impact.

And of course there’s Carrotmob, influencing positive change by going to the shops and buying stuff as a group.

So forget about the compost bin, the solar panels and the donations to charity as we show you how to be eco-friendly the eco-lazy way this year.


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