Just two hours of mobsters has raised over half the money needed for Crepes a la Carte to develop Australia’s first biodegradable crepe cone.
Co-owner Liz Brumby said the Carrotmob had been a great success and even seemed to have increased takings for the rest of the week “in every possible way it’s as perfect as it could be, even the weather (was perfect).”
The Carrotmob was held last Tuesday after marketing and society lecturer Ben Neville contacted the Melbourne Carrotmob about holding a mob at Melbourne Uni.
Carrotmob volunteer and Melbourne Uni student Ashlee Brady approached a range of businesses at the uni to get involved. Three businesses made commitments and the marketing and society class voted for Crepes a la Carte to win the mob.
Crepes a la Carte is run by students Liz Brumby and Ben Vaughan. The pair tasted plenty of crepes in their travels around Europe and Japan so a crepe van was a natural choice when they decided they wanted to run their own business. However, it was important to them that the business was about more than just making a quick buck. “We think it’s always important, in particular as students ourselves, to demonstrate that a small business can be both sustainable and profitable,” Liz said. “We’re a simple small business trying to sell and make money but we’re commited to the environment at the same time.”
Liz and Ben had already investigated making a biodegradable crepe cone so when they were approached by Ashlee about getting involved in Carrotmob they knew exactly what they wanted to do. The pair have talked to a biodegradable coffee cup manufacturer about trialling the crepe cone using similar materials. “Our crepe cones are recyclable but we can’t control what happens to them after they leave the store and they don’t degrade naturally,” said Liz.
160 crepes were sold and a total of $893.40 was raised.