As really observant followers of this blog may have noticed, University of Melbourne lecturer Dr. Ben Neville posted a comment on the blog just before Easter about running a Carrotmob at Melbourne Uni.
“I’ve just come across Carrotmob and I love it. I lecture a third year subject called Marketing and Society at Melbourne Uni. I featured the liquor store video in class yesterday and have just put your info on my class blog. But I have a proposal for you…how about creating a competition for businesses on campus here or nearby (Lygon St?) with my students as the main mobsters (I get about 60 turning up). They could vote, then we could mob the winning business after a class (we finish at 4.15 on Tuesdays). We’ve got 4 weeks left excluding next week’s holiday, so we’d have to get cracking. Let me know. Ben”
And in a superhuman effort, we will be running what is possibly the world’s fastest Carrotmob next week!
Who was in the running?
Three businesses were interested in having a Carrotmob show up at their business. The class voted on:
- Streat: a social enterprise selling food and coffee on campus who promised to use all of the potential mob revenue to contribute to existing sustainability initiatives
- Kere Kere: a unique coffee vendor that lets its customers decide where the profits from their purchases go promised to commit $2 of every coffee sold to the creation of frisbees made out of used milk bottles
- Crepes a la carte: pledged 100% of generated revenue to the creation of Australia’s first biodegradable takeaway crepe cone.
Crepes a la Carte was the clear winner with 28 votes out of a total of 37!
The third year Marketing and Society class will be showing up for the mob but we’d love to see you there too.
When and where is the mob?
Where – Crepes a la Carte, a student-owned and operated French Creperie at the University of Melbourne Parkville Campus
When – Tuesday 24th May, 12pm-2pm